booth 8541 · august 12–14 · mandalay bay
dogs are now
part of the beauty category.
nobody owns it yet.
meet founders Elbano and James for 15 minutes — before any press, before any public launch.
skincare found its shelf. haircare found its shelf. dog beauty is next.
book your meeting
the same consumer who built the prestige skincare category,
the clean beauty category, the wellness category —
has a dog.
what happened when we put it on a shelf
across four Tailwaggers doors
in 28 days
a multi-product ritual
on their first purchase
at full retail price. no promotions, no discounting, no seeding. we'll walk you through the full data at the booth.
formulated to beauty standards
the same ingredients your customer reads on her own products.
applied to dog care for the first time.
squalane
locks in moisture. leaves the coat with visible shine and slip-smooth softness your customer will feel immediately.
hydrolyzed silk
binds to the hair shaft. the reason the coat feels different from the very first wash.
argan oil
cold-pressed nourishment. luminous coat that lasts between washes. no residue.
jojoba oil
mimics the skin's natural oils. balances without stripping. works across all coat types.
vitamin c
stable, active form. supports coat brightness and skin health at the formula level.
ojai
a carefully crafted scent. the first thing every customer notices and the reason they come back.
first access · august 12
the full ritual system
is revealed at superzoo.
you will be the first to see it.
retailers who meet with us on august 12–14 will see the complete LovedPack system before any press, any editor, or any other buyer — and have the opportunity to be first to carry a category that is just beginning to open.
for every buyer who keeps their meeting
a premium LovedPack bag.
yours to keep.
show up at Booth 8541 and the bag is yours — along with the first look at everything we are revealing at the show.
book your time
15 minutes. booth 8541. aug 12, 13, or 14.
elbano and james · booth 8541 · aug 12, 13, or 14
skincare found its shelf.
haircare found its shelf.
dog beauty is finding its shelf.
LovedPack is that shelf.
wash for a wash
every bottle funds a shelter-dog wash.
the mission that lives inside the margin — and the story your customers carry out the door with every purchase.