Eveything Changes August 12.

0:00
A LETTER FROM ELBANO & JAMES

We believe the ones who love us most deserve the same care, intention, and attention we bring to the rest of our lives. LovedPack was created to transform everyday care into meaningful moments of connection through thoughtful rituals designed to bring people and dogs closer together.

signature

MEET ELBANO

"Every dog I've ever loved helped shape the person I became."

"Every dog I've ever loved helped shape the person I became."

"Every dog I've ever loved helped shape the person I became."

Elbano grew up in the mountains of Venezuela, in a town called Trujillo. It was the kind of place where everybody knew each other. There were dogs everywhere. Cats everywhere. Some had families. Many didn't.

He and his sisters spent most of their childhood playing outside, so it wasn't unusual for them to come home wanting to rescue another puppy.

One day they found a tiny street dog.

They named her Traviesa.
Elbano's parents loved animals. The family always had rabbits, cats, birds, and other animals around the house. But dogs were different. Dogs slept outside.

Every night Traviesa would cry.

So Elbano and his sisters would quietly sneak outside and sleep beside her on the ground, just to keep her warm.

About a week later, Elbano's father gave Traviesa away.

He was heartbroken.

Looking back, what Elbano remembers most isn't losing Traviesa.

It's how deeply he loved her.

A few years later another dog came into the family.

His name was Fluby.

A joyful little Cocker Spaniel who immediately became everyone's best friend.

Whenever Elbano played video games, Fluby was there, lying beside his feet.

He never needed attention.

He simply wanted to be close.

After nearly ten years with the family, Fluby disappeared.

For a long time, Elbano believed he would come home.

He never did.

That was the first time Elbano understood that losing a dog could feel exactly like losing a member of the family.

Not long after, the family welcomed Layos, a massive black German Shepherd.

He looked intimidating to everyone else, but with the people he trusted, he was incredibly gentle.

Layos only trusted a handful of people in the world.

Elbano was one of them.

From the time Layos was a puppy, the two shared a bond that never faded.

Even years later, after Elbano had moved away for university, Layos still recognized him as one of his people.

He taught Elbano that trust isn't given.

It's earned.

When Elbano moved to Maracaibo for university, his sister surprised the family with another puppy.

Her name was Holly.

His first reaction wasn't excitement.

It was responsibility.

"Who's going to take care of her?"

About ten minutes later, he was completely in love.

Holly stayed with the family for thirteen years.

By then, something had changed.

The same parents who once believed dogs belonged outside now welcomed Holly onto the bed, covered her with kisses, and treated her like another member of the family.

She didn't just grow older with them.

She changed them.

Looking back, Elbano realizes every dog left him with something different.

Traviesa taught him compassion.

Fluby taught him companionship.

Layos taught him trust.

Holly showed him that people can change.

Those lessons never left him.

Years later, they became the foundation of LovedPack.

Every product, every decision, and every detail is built with the same care the dogs in his life always deserved.

LovedPack is his way of honoring the dogs that helped shape the person he became.

MEET JAMES

"Dogs were never just pets in our family. They were part of who we were."

"Dogs were never just pets in our family. They were part of who we were."

"Dogs were never just pets in our family. They were part of who we were."

James grew up in a large family where dogs were never really a choice.

They were simply part of life.

Every family gathering included dogs. Every season of childhood had one waiting at the door. They weren't just pets.

They belonged.

One day, a neighbor found a frightened dog wandering the streets with no collar, no tags, and no one looking for her.

She wandered onto James's family's property as if she'd already decided where she belonged.

They called local shelters.

They made posters.

They searched for her family.

No one ever came.

So they named her Farrah.

At first, Farrah was timid and unsure of people. But little by little, she learned what it felt like to be safe.

She slept in the beds.

She sat beside the family during dinner.

She became exactly what she'd been searching for.

Home.

There was only one thing she couldn't stand.

Whenever someone played the piano, Farrah would howl so loudly that the family had to let her outside until the music stopped.

The moment the piano fell silent, she'd come right back in and curl up beside everyone again.

For most of James's childhood, Farrah was always there.

Years later came Chris, a beautiful Samoyed-Husky mix built for snowy Utah winters.

Chris loved being outside.

She loved hiking, playing in the snow, and spending time wherever the family happened to be.

As she grew older, Chris developed a large tumor.

There wasn't much medicine could do.

She lived with pain every day.

But somehow, Chris never stopped choosing joy.

She still greeted everyone at the door.

She still wanted to be brushed.

She still wanted to be close.

Watching Chris taught James something he has never forgotten.

Even during life's hardest moments, love remains a choice.

Then came Greta, a tiny St. Bernard puppy James adopted during his senior year of high school.

She was so small that he would tuck her inside his fleece jacket, with only her little nose peeking out.

He carried her to friends' houses.

He even snuck her into a movie theater once, hidden inside his jacket.

It didn't take long before Greta outgrew that hiding place.

By the time James left for college, she had become a giant.

Every time he came home, Greta greeted him the same way with her full weight, a wagging tail, and enough enthusiasm to nearly knock him off his feet.

She reminded him that no matter how much time had passed, home always remembered him.

James's family has a cabin in the mountains of Midway, Utah.

Behind it is a quiet field where every family dog is laid to rest.

Today, ten dogs rest there.

Ten lives.

Ten stories.

Ten members of the family.

For James, that field isn't a place of loss.

It's a reminder that the love shared with a dog never really disappears.

It simply becomes part of the family forever.

Looking back, James realizes every dog gave him something different.

Farrah taught him that every dog deserves a second chance.

Chris taught him that love can endure even through pain.

Greta reminded him that home is a feeling, not a place.

Those memories became part of LovedPack.

Every product reflects the same care, kindness, and intention that filled his childhood home.

For James, LovedPack is a way of honoring the dogs that taught him what home truly feels like.

Care has the power to bring us closer.

our values
formulation philosophy
conscious design

our values

Dogs taught us love. Everything we create is shaped by: Intentional care, Thoughtful design, Radical transparency, Compassion beyond home and Rituals that connect.

formulation philosophy

We believe dog care deserves the same level of thought we expect from modern beauty. Every formula is designed to be effective, gentle, and aligned with the needs of canine skin.

conscious design

Thoughtful care should extend beyond the bottle. From intentional material choices to post-consumer recycled packaging where possible, we believe beauty and responsibility can coexist.

Thoughtfully formulated

Every LovedPack formula is built around skincare-grade botanicals. No fillers, no shortcuts every ingredient has a reason.

SQUALANE

SQUALANE

Weightless. Restores the moisture barrier without heaviness.

Argan Oil

Argan Oil

Cold-pressed softness. Luminous coat that lasts between washes.

Coconut Cleanser

Coconut Cleanser

Sulfate-free. Cleans deeply without stripping natural oils.

Aloe Vera

Aloe Vera

Calms sensitivity at the skin level, not just the surface.

Jojoba Oil

Jojoba Oil

Deeply nourishing. Softens the coat without residue.

Chamomile Extract

Chamomile Extract

Reduces inflammation where it starts in the skin.

Vitamin C

Vitamin C

Stable and skin-safe. Supports coat brightness and skin health.